Parisii - Visual identity

For Stephanie Parisi, a interior studio based in California that operates at the intersection of art, design and craftsmanship, I was asked to design the visual identity for their sublabel, a series of sculptural furniture pieces that reinterpret the past in a contemporary way. The result is an identity that acts as a quiet framework rather than decoration. Inspired by archaeological excavations, it doesn’t embellish but reveals. Using a soft grid and layered structures to expose the underlying beauty of the work itself. Muted tones drawn from materials like bronze, stone and parchment, combined with generous white space, give the pieces room to breathe. Subtle typographic references to classical inscriptions add structure and depth. Client: Stephanie Parisi Studio